The City of Los Angeles Department of Convention and Tourism Development (CTD) recently completed a Tourism Master Plan that will help the City enhance both the visitor experience and the quality of life of local residents and businesses. CTD is now leading the implementation of the plan.
This Tourism Master Plan creates a strategic vision that identifies a path for sustainable growth of tourism in the City. CTD engaged the international destination strategy experts at Resonance Consultancy to create this destination management plan, and it was crafted in partnership with industry stakeholders and the local community through interviews, meetings, events and surveys. The plan analyzes data from competing cities; advises on gaps in our infrastructure, products and services; suggests changes and investments; and creates implementation plans for long-term action and results.
To realize this vision for Los Angeles, the Tourism Master Plan provides 22 recommendations in seven strategic areas of focus. CTD is starting to brief stakeholders, beginning with the Tourism Master Plan Steering Committee and those who participated in the Plan as interviewees and focus group participants. CTD will also brief council offices and City departments.
Click here to access the Tourism Master Plan.