City of Los Angeles Tourism Master Plan - Learn More

The Tourism Master Plan timeline has been split into two phases. Phase 1 will take place during Fiscal Year 2018-19 and Phase 2 will be accomplished in the first half of Fiscal Year 2019-20.

The team is currently gathering data under Phase 1 of the project, which entails the development of a current state analysis. In addition to exploring data already compiled by CTD’s partners, Resonance has conducting over 40 interviews with 150 representatives from the tourism industry landscape, scanning both public and private sectors. In the coming months, they will also gather information regarding the visitor experience from tourists who have already spent time in Los Angeles as well as feedback from various communities. Phase 1 will be wrapped up with the completion of a situational analysis report, which will give a clear picture summarizing the current state of Los Angeles’ tourism industry and destination strategy.

Phase 2 will include visioning workshops and the development of recommendations. The final report will include a roadmap for implementation. The targeted completion date is by the end of calendar year 2019.